Search term

Definition

Your “search term” is the keyword or phrase you want your YouTube video to rank for. 

How to choose a good search term

When choosing the main search term, keep 3 golden rules in mind:

  • The main search term needs to fit the contents of the video.
  • The main search term needs to fulfill the user intent.
  • Ideally, the search term has a high search volume, but ONLY if the other 2 rules are fulfilled.
 

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