Definition

Your “search term” is the keyword or phrase you want your YouTube video to rank for. 

How to choose a good search term

When choosing the main search term, keep 3 golden rules in mind:

• The main search term needs to fit the contents of the video.
• The main search term needs to fulfill the user intent.
• Ideally, the search term has a high search volume, but ONLY if the other 2 rules are fulfilled.